Real Madrid and Mahou San Miguel, a Spanish beverage and services company and a leader in the country's beer sector, have renewed their sponsorship agreement until 2033. Mahou Cinco Estrellas and Solán de Cabras will remain official sponsors of the club, extending a partnership that dates back to the 1940s. The collaboration will also expand with the addition of the Vamos by Mahou brand.

The new agreement extends the sponsorship for eight years and covers Real Madrid's first men's and women's football teams, as well as the first basketball team.

Since 2024, Plaza Mahou has operated at the Santiago Bernabéu, becoming the first operational brewery inside a football stadium in Spain.

One of the main additions to the agreement is Vamos by Mahou, a range of non-alcoholic malt beverages launched earlier this year exclusively in Egypt. Its inclusion will help extend the sponsorship's reach across several countries in the Middle East and Africa.

The relationship between Mahou and Real Madrid began in the 1940s, when the company managed the bar at the Santiago Bernabéu. In the 1980s, the partnership evolved into an image and advertising agreement that has continued through some of the most significant periods in the club's history.

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